Seven years ago, on January 9, 2007, the late Apple CEO Steve Jobs took the stage at the Moscone Center in San Francisco to introduce the first iPhone. “Today, Apple is going to reinvent the phone,” Jobs proclaimed:
This is a day I’ve been looking forward to for two-and-a-half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been — well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate. It’s been able to introduce a few of these into the world. 1984, introduced the Macintosh. It didn’t just change Apple. It changed the whole computer industry. In 2001, we introduced the first iPod, and it didn’t just change the way we all listen to music, it changed the entire music industry. Well, today, we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone…are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone. Today, Apple is going to reinvent the phone, and here it is. No, actually here it is, but we’re going to leave it there for now.
He wasn’t kidding. The iPhone, like the Macintosh and iPod before it, redefined the category. The smartphone revolution started by the iPhone has put a powerful computer into the hands of billions of people around the world.
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Jobs said in the press release. “We are all born with the ultimate pointing device–our fingers–and iPhone uses them to create the most revolutionary user interface since the mouse.”
Steve Jobs introduces the first iPhone.