AMC to try “Texting Friendly” Movie Theaters

With ticket sales going down, theater chain AMC are set to introduce “texting friendly” theaters in order to attract millennials and more moviegoers.

AMC Entertainment CEO Adam Aron, had this to say:

We need to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.

Turning off your phone is good thing, not only are you not a distraction for everyone in the theater, but you actually pay attention to the movie. What do you think?