In an unprecedented celebration that paid tribute to late Mexican-American singer Jenni Rivera, Estrella Jalisco – a light-flavored pilsner beer with more than 100 years of Mexican brewing tradition – honored La Diva de la Banda with the first- ever Hispanic 3D hologram during the country’s largest annual Día de los Muertos festival at Hollywood Forever Cemetery. Attended by more than 40,000 people, including Jenni Rivera’s family, La Mariposa del Barrio surprised the entertainment world by taking center stage at the festival, singing Cuando Muere una Dama or “When a Lady Dies.”
The surprise appearance, powered by Hologram USA, aired live on the Facebook pages of Jenni Rivera and Estrella Jalisco during the Día de los Muertos festival, drawing millions of fans to view her performance. Consumers who missed the live performance can replay the hologram video until November 5, 2016 by visiting the official Facebook page of Estrella Jalisco.
Estrella Jalisco teamed-up with Universal Music Latin Entertainment, Fonovisa, Jenni Rivera Enterprises, Hologram USA and Hollywood Forever Cemetery to deliver one of the biggest surprises in the entertainment world this year.
The Jenni Rivera hologram debuts one day after the worldwide release of her third music album, deriving from her last concert in Monterrey, Mexico titled, Paloma Negra Desde Monterrey.
In addition to the hologram tribute, Estrella Jalisco commissioned highly respected Mexican-American artist George Yepes to paint a tribute portrait of Jenni Rivera titled “La Mariposa Estrella” – which was presented to the Rivera Estate as a symbol of respect, friendship and admiration for the family.
Celebrated on November 2 nd throughout Mexico and the U.S., Dia de los Muertos is a Mexican holiday that includes both traditional festivities and parades.
With more than 100 years of Mexican brewing tradition, Estrella Jalisco is a refreshing, light-flavored pilsner beer from Guadalajara, Jalisco, and contains 4.5 percent alcohol by volume (ABV). It is best enjoyed in a wide-top pilsner glass to bring out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation of the beer. Estrella Jalisco was launched in the U.S. earlier this year and it’s quickly becoming a Mexican favorite among cerveza aficionados.
Consumers 21 and older can learn more about the brand by visiting www.EstrellaJalisco.com, following @EstrellaJalisco on Instagram using #EstrellaJalisco, and visiting the Estrella Jalisco Facebook page.