Pepsi is about to get some Latin flavor.
During last week’s 2014 Billboard Latin Music Awards festivities in Miami, Prince Royce announced que he has partnered up with the company of the popular soft drink.
“Growing up in New York in Times Square I would see all these huge Pepsi logos, I never imagines being part of this and now working with Pepsi, doing commercials and planning for the future is very exciting,” he said. “They are so cool and creative. Pepsi is about creativity, supporting our culture, supporting our language and supporting music.”
This means the bachata singer will appear in several Pepsi commercials that will be seen on Telemundo, Univision and Televisa in Mexico starting in May and ending in July.
Also, since Royce will be on tour throughout the United States in August and September, Pepsi will sponsor the tour.
“Pepsi sends out the message that anything is possible – the Pepsi slogan is ‘Reach for more.’ I do that every day,” Royce said. “I try to be better every time, try to stay on the charts longer.”