Los Angeles, CA (May 2, 2012). Grammy-winning, top-selling Latin music duo Wisin & Yandel and international recording artist, actress and superstar Jennifer Lopez will continue to raise the bar, when they premiere the video for their new single “Follow The Leader” via Twitter on Thursday, May 3rd, marking the first time that Twitter partners with major artists for an exclusive worldwide video premiere campaign. This also marks another first for the social media giant, the very first Twitter bilingual campaign.
Beginning at 7am PT/10am ET Jennifer Lopez (@JLO) and Wisin y Yandel (@wisinyyandel) will begin a series of tweets that will LEAD their FOLLOWERS to the music video premiere destination on Twitter. TV celebrities Ryan Seacrest (@ryanseacrest) and Ellen De Generes (@theellenshow) and music superstar Enrique Iglesias (@enrigue305) are slated to play along too. #FollowTheLeader.
Projected to reach 50+ million followers, the campaign kicked off this morning with an official teaser live on ABC’s Good Morning America where they announced the set up of the Twitter “game”.
Beginning Friday, May 4th, VEVO/Youtube will digitally premiere “Follow The Leader” on their site, while the video also makes its full-length television debut, when it premieres exclusively on MTV Hits, Tr3s, VH1 Latin America, MTV Hits Latin America and VH1 Brazil beginning at 6am/EST.
Wisin, Yandel and JLO shot the video for “Follow the Leader” in Acapulco, Mexico, under the direction of Hollywood director Jessy Terrero. The action-packed video has the recording artists practicing Parkour, the physical discipline of efficient/dynamic movement around obstacles which is sure to keep viewers on the edge of their seats.
“We loved working with Jennifer on the video. She handled everything like a trooper. . . shooting in the intense heat, attempting her own stunts and all the time having a blast,” said Wisin. “The video is action-packed, has Acapulco in the backdrop and of course the beautiful and incomparable JLo. We hope all of our fans love this video as much as we do,” added Yandel.
“Follow the Leader” was written by Wisin & Yandel, Jennifer Lopez and the Bloodline Sisters and produced by Jonas Saeed & Niclas Kings. It was recorded in Los Angeles and Puerto Rico. The single debuted on iTunes Latin’s Top 5 and is topping radio station playlists throughout the country. It has also reached #1 in six countries in Latin America. This is the first single off the duo’s upcoming album “Líderes” which is set to be released in June. “Líderes” also includes collaborations with music superstars Chris Brown, T-Pain, and Timbaland.
Jennifer Lopez, Enrique Iglesias and Wisin & Yandel embark on a North American tour summer hitting nearly 20 cities nationwide starting July 14, 2012. The tour, promoted by AEG Live will go on sale beginning Friday, May 4, 2012 at www.ticketmaster.com.
courtesy of Machete Music/Universal Music Group